Going beyond the For Sale sign and MLS

Traditionally, when you hire a REALTOR® they put a sign out front, take a few pictures for an information kit, put your house on MLS.ca, and advertise you on TV or in the newspaper.

But is this enough in a market where buyers have access to so much information at just the click of a mouse?

Because of Chris' background, he looks at real estate differently. He approaches selling your home from a business perspective, which requires a well thought-out business plan. He sits down with you and works out what your plan should entail:

• Where do we advertise?
• Does your home need to be staged or decluttered? Most do to a greater or lesser extent.
• Are there outstanding issues (roof, electrical, etc.) that should be addressed?
• Now that "cash back" incentives are discouraged by CMHC and the legal community, what other buyer enticements are available?

The Power of Brands to Sell Your Home

The Client Advantage Network is a group of retailers and service providers such as home building centres, financial companies, house inspectors, even home entertainment and communication companies that provide discounts to you and the buyer of your house. So you can have the SONY STYLE, EastLink, ScotiaBank, ADT, Petro-Canada and other brand names working for you.

And then at closing, you get to choose your own client reward.

Why not give your listing another innovative "hook" by offering perspective buyers your client reward as a housewarming gift at closing, like a SONY mini-sound system.